Archive for March, 2009

8 questions about the book launch on Monday

March 20, 2009

Q: So what’s up with your book launch on Monday?
A: What a great question!! My book is launching (Amazon / B&N). Starting at 7am there will be some ridiculous stuff going on, so come back and check ASAP.

Q: How much of that Suze Orman Saga is true?
A: At least 25%

Q: What happens on the launch week of a book?
A: Getting people to buy books in a short one-week period is critical. It matters 1000x if people buy in a concentrated period than buying over the next 3-4 weeks. That’s why you should come back here Monday morning (and follow me on Twitter).

Q: You’re bugging me by talking about your book so much
A: That’s ok. I’ve spent the last 2 years writing, and wanting to kill myself, and I’m really proud of how the book has turned out. Plus, I’ve been busy writing TONS of meaty posts

Q: Why is this book different than any other personal-finance books?
A: It works and it’s not boring. Check out how some of my readers used the book to save thousands. But to be serious for a second, the goal of the book is not to create an encyclopedic book that lists every financial term and option. Nobody wants to read a dictionary. If someone gave me a dictionary for my birthday, I would burn it. But it IS designed to reduce the number of choices when it comes to your finances, and let you focus on automating your money so it does the right thing.

You want to know whether to pay off debt or invest? Page 35. Credit card debt? Page 40. Figure out the best accounts (chapters 1-3). Automate your money, with unbelievably tactical graphics and charts of which account should link to which (chap 5), how much you should be spending in each category (104), and a way to start investing that you’ll ACTUALLY do (in chapter 7). I’m giving away tons of excerpts to show you that this really works: See book excerpts.

Q: I already bought the book. Can I get a signed copy?
A: YES! And you can get other bonuses too, like spreadsheets from the book. If you’ve already bought the book, forward your receipt to

Q: Will there be a Kindle version?
A: First of all, I have a lot of nerds reading this site, because you wouldn’t believe how many times I’ve gotten this question. YES! There will be a Kindle version out in about 2 weeks. Apparently because of the complex design of the pages, the Amazon team is taking a little longer to convert it than usual.

Q: Will other bloggers be reviewing your book?
A: Yes, all throughout next week. Keep your eye out. I’ll list them all here. If you’re a blogger with over 500 readers/day, please check this page out.

This is a huge deal for me, and I’m a little nervous about the book launch. So thanks for helping out and telling your friends about the book.